— Founder profile

Ismail Qureshi.

Founder and Lead Designer, PXL Design Agency. Multidisciplinary UX/UI and Product Designer with 8+ years of experience.

Location London, UK Languages English & Arabic Experience 8+ years
Available for design contracts
Ismail Qureshi, founder and lead designer at PXL Design Agency
— Worked on projects with
QNB Disney Samsung UNICEF EE Borussia Dortmund Crayola EasyGym
— Background

Eight years of product design.

Ismail is a multidisciplinary UX/UI and Product Designer with over 8 years of experience building digital products, design systems, and interfaces for some of the world's most recognised organisations.

He studied Computer Science with a User Experience pathway at Goldsmiths, University of London, with modules in Interaction Design, Artificial Intelligence, and Virtual Reality. His academic foundation in human-computer interaction underpins everything he builds.

Over his career he has worked embedded in product teams at scale, led design on enterprise platforms, and delivered design contracts for global clients across banking, professional services, IoT, fitness, and education. He founded PXL Design Agency to bring that level of thinking to a wider range of clients, without the traditional agency overhead.

He works in English and Arabic, has designed bilingual RTL and LTR interfaces for major financial institutions, and brings a genuine understanding of designing for diverse global audiences including the Arab world.

— Skills

What he does.

UX Design
User researchUser flows & journeysInformation architecture WireframesPrototypingUsability testing Accessibility (WCAG 2.1 AA & EAA)SitemapsCampaigns
UI Design
Design systemsComponent librariesResponsive layouts Motion & micro-interactionsBilingual interfaces (LTR & RTL)Visual design
Product Thinking
Atomic designInteraction designMVP definition Feature prioritisationAgile deliveryDesign ops
AI & Automation
ClaudeFigma MCPFigma Make AI-assisted concept generationWorkflow automationOctopus AI
Tools
FigmaFigJamFramerWebflow Adobe Creative CloudNotionMiroJira LottieJitter
— Experience

Where he's shipped work.

Jul 2025 — PresentLondon

Senior UX/UI Designer

SoBold

Award-winning digital agency delivering enterprise-scale websites, design systems and platforms for global brands. Leading UX across enterprise platforms for clients in financial services, professional services, and legal. Designing scalable design systems and component libraries. Maintaining accessibility compliance across 15+ markets. Acting as the point of contact for AI-driven design workflows within the team, introducing Claude, Figma MCP, and generative design approaches.

Feb 2025 — Jul 2025London

UX/UI Designer

Further (formerly Design Studios) & Qatar National Bank

Designed Arabic and English UI frameworks for Qatar National Bank ensuring full RTL and LTR parity across web, mobile, internet banking, and ATMs. Built a design system with variable components and bilingual support. Simplified complex financial journeys and data-heavy interfaces for better usability.

Sep 2021 — Feb 2025London

Product Designer

Xplora Technologies

Led creative UI/UX design and design system development across multiple app platforms for an IoT company connecting kids' real-world activity with digital experiences. Designed end-to-end journeys for 1M+ users. Introduced gamified learning experiences increasing daily activity by 35%. Collaborated on branded campaign experiences with globally recognised entertainment and sports brands. Delivered localisation across EU, MENA, and US markets.

Apr 2020 — Aug 2021London

UX/UI Designer

Fittever

Led UI/UX design for online fitness and health platforms during the pandemic. Designed live workout and on-demand membership platforms for EasyGym, Manor London, Fight City Gym, Roar Fitness, Kind Cody, and Pinda.

2024 — PresentLondon

Founder and Lead Designer

PXL Design Agency

Founded a design agency specialising in web design, UI/UX, and AI-enhanced digital products. Delivering brand and product design for clients across tech, property, fitness, and hospitality.

May 2018 — Feb 2020Riyadh, Saudi Arabia

Web and Content Designer

Upskillable

Designed and maintained responsive web pages, dashboards, and e-learning interfaces for a digital training platform operating across English and Arabic markets. Supported brand consistency across digital channels bilingually.

— Education

Formal foundations.

BSc Computer Science, User Experience Pathway. Goldsmiths, University of London. Modules: Interaction Design, Artificial Intelligence, Virtual Reality. Final project: BoxSmart IoT App.

UAL Level 3 Extended Diploma, Graphic Design. New City College.

— A selection of projects from across the career

Selected work.

— Contract work

Open to design contracts.

Available for contract and freelance design engagements.

Alongside running PXL Design Agency, Ismail takes on contract UX/UI and product design engagements for companies that need senior design resource on a short to medium-term basis. He integrates into your team, your tools, and your process with minimal ramp-up time. Experienced working in agile environments, alongside developers, and directly with stakeholders at all levels.

Contract engagements typically run 3 to 12 months. Remote, hybrid, or on-site in London. Skills relevant to contract work: UI/UX design, design systems, component libraries, user research, information architecture, bilingual interfaces in English and Arabic, accessibility, design ops.

Get in touch about contracts →
Ismail Qureshi

Work with Ismail directly.

Project, product, or contract engagement — get in touch and we'll take it from there.

Start a project → About the agency